Developed by Harvard-based physicians, CoolSculpting employs a patented technology called cryolipolysis to selectively freeze and destroy fat cells. Fat cells are more susceptible to cold than other tissues, allowing this technique to target only the specific fat cells, leaving muscle and skin unaffected. After your consultation with Dr. Rao to schedule your CoolSculpting treatments, your procedure will be carefully planned. During your session, an applicator and gel pad will be applied to the skin, initiating controlled cooling to freeze fat cells. The device uses suction to stabilize the treatment area, which you will feel during the procedure. Cooling continues for approximately 35 minutes, during which you are free to read, watch TV, or simply relax while the technology targets your undesired areas.